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dubai media

Web desk 09/06/2020

Dubai Culture has forged a strategic collaboration with LinkedIn, the world’s largest professional network, to tide over the challenges faced by the creative community in the wake of the COVID-19 outbreak.

This is in line with Dubai Culture and Arts Authority’s efforts to realise the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, to accelerate the advancement of the emirate’s creative scene and establish Dubai as a global centre for art and culture, an incubator for creativity and a thriving hub for talent, and followed the directives of H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture,

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A Memorandum of Understanding (MoU) was signed on June 8 by Hala Badri, Director General of Dubai Culture, and Ali Matar, LinkedIn’s head of MENA (Middle East & North Africa) and emerging markets in Europe and Africa to establish cooperation in three main areas: creating an educational programme to provide training and learning opportunities for creative professionals, fostering connections and networking to establish a global cultural network from Dubai, and developing data and insights for future studies and research.

Aligned with Dubai Culture’s endeavour to help talent enhance their capabilities, the first collaborative effort seeks to provide opportunities for professionals in the cultural and creative field to benefit from 100 specialised learning courses, some of which are specifically tailored to their needs. The professionals will be granted long-term membership in this programme.

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Under this initiative, Dubai Culture will provide learning licences to the creative and arts industry that enable UAE-based professionals to gain access to courses in two main domains. The first is business management, which includes courses on the digital shift of businesses, crisis management, business development, and legal and financial knowledge. The second domain comprises specialised skill development courses in the fields of photography, graphic design, game design, art, product design, fashion and more.

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“The UAE has the largest community of artists, designers, and creatives in the MENA region and this initiative is our gesture of support to them during times of crises when they most need it,” Hala Badri said. “By collaborating with LinkedIn Learning, the educational arm of LinkedIn, Dubai Culture will grant the community access to courses that will help them advance their skill sets and raise their knowledge and expertise. We will use this collaboration for both short- and long-term creative projects.”

Dubai Media Office, WAM