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Web Desk

Providing a virtual marketplace for start-ups to showcase their products to the industry, a start-up Cross Sell digital business platform under Kerala Startup Mission (KSUM) was launched here in Thiruvananthapuram on June 25, according to a press release.
Principal Secretary (Electronics and IT), Government of Kerala M. Sivasanka, launched the innovative platform, www.business.startupmission.in, which facilitates enrolling of both start-ups and industry.
Mr. Sivasankar said, “It’s indeed a very big leap through which we are providing entire services to entire stakeholders. It’s also a very big day as it is happening during this phase of corona-induced disruption.”
The launch of Cross Sell business platform was part of KSUM’s high-profile ‘Big Demo Day’ monthly event for start-ups, offering a platform for the industry to tap into innovative and affordable products and services from the start-up ecosystem.
Start-ups can display the brochure of their products on the platform, and if the products match with the requirement of the industry, the industrialists can interact with them in a win-win situation.
Besides, the industry can post their requirements on the Cross Sell business platform while start-ups will come forward with suitable solutions. The platform also offers an opportunity for investors and stakeholders to interact with start-ups to scale up their businesses.
The five-day ‘Big Demo Day’ programme, which began here on June 25, is being held in association with state industry bodies. It aims at introducing pioneering ideas and technological prowess of start-ups to Micro Small and Medium Enterprises (MSMEs) and corporates, and help them leverage the technology to strengthen and scale-up their businesses.
The programme will set the stage for an interaction of industries, corporates, associations, investors, freelancers, consultants and international agencies with start-ups. Around 60 live interactions were held on the platform, which had the presence of more than 350 visitors on the first day.
One-to-one pitching and product showcasing will be held as part of the event, which concludes on June 30. It has the backing of industry association and various Indian corporate firms.
KSUM is the nodal agency of the Kerala Government for entrepreneurship development and incubation activities in the state.

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