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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister and Ruler of Dubai

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Dubai on June 15 saw the launch of the New Media Academy to prepare a future workforce capable of leading the rapidly growing field of digital marketing a WAM report said.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister and Ruler of Dubai, who announced the launch, said: “New Media is a new science, it has its tools and its secrets, and we want our talents to be at the forefront of this. Our goal is to equip youth to lead the rapidly growing social media landscape.”

Through digital masterclasses, the New Media Academy will provide a broad range of career-oriented educational programmes to nurture social media content creators and develop them into innovative resources in digital marketing and social media. The academy aims to improve career prospects of youth and enable them to lead as digital citizens in the new economy.

The custom-designed curriculum, developed by renowned experts in social media and digital marketing, will be delivered by a handful of internationally acclaimed specialists including Caleb Gardner, former US President Barack Obama’s lead digital strategist. Instructors also include representatives of the four new media giants Facebook, Twitter, Google and LinkedIn.

The New Media Academy will commence on July 7, 2020 with interactive online masterclasses in digital marketing, social media and content creation open to full-time employees and international students.

The academy aims to respond to an increasingly digital market environment by developing talents to take on roles with a digital focus and also reskilling traditional media roles, to have a digital orientation.

Upon completion of the programme, graduates will receive an internationally accredited certificate issued in the UAE.

The launch of the New Media Academy follows the increasing reliance on digital platforms amid the COVID-19 crisis that saw a growth of time spent online. It also coincides with the UAE’s post COVID-19 strategies through nurturing a new generation of digital experts and implementing economic diversification strategies for the post-oil era.

Graduates will be equipped with up-to-date skills and expertise by the end of the programme that will improve their career prospects in the challenging post COVID-19 era.


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